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Thursday, 11 August 2011 09:06


Introduction
The logo of LONI MARATHA emphasizes on following information CHHATRAPATI SHIVAJI MAHARAJ, MARATHA CLANS, HISTORIC SCENE, COMMUNITY STRUCTURE, WARRIORS EMPIRE, MARATHA TRADITIONS, COMMUNITY LANGUAGE & LOCATION, HINDUISM, etc.

Maratha Empire
LONI MARATHA logo very clearly emphasizes on to describe the Warriors Empire. Hence “shield” is basically chosen, which clearly defines the scene of empire of Warriors.

Warrior History
The shape of shield denotes the history of Maratha clans as Warriors.

Color combination
Apart from white color of LONI MARATHA font, the main combination used in LONI MARATHA logo is the mixture of
Red (Tambdi) & Saffron (Bhagwa) color.
These two colors are directly related to Maratha warrior king Chhatrapati Shivaji Maharaj, Hindu religion & Maratha traditions.
Red (Tambdi) is the color of Throne (Simhasan) and Horse (Varu) used by Chhatrapati Shivaji Maharaj.
The army of Chhatrapati Shivaji Maharaj used the saffron flag (Bhagwa dhwaj).
The saffron color flag (bhagwa dhwaj) is the eternal symbol of Hindu culture and Religion. It adorns every ashram, every temple and the chariots of Sri Ram, Sri Krishna and Arjuna.
Saffron or "Bhagwa" is the most sacred color for the Hindu Religion.
The “tilak” used by Maratha warrior was red in color.
Red in mythology denotes strength, bravery, legendary, power and victory which are the qualities of Maratha warriors.
Hence “Red” color is used as the primary color in LONI MARATHA logo.

Marathi Language/Location
LONI MARATHA name, written in Marathi font, describes the main language for communication of LONI MARATHA community – Marathi language.
Secondly, it also describes the original location of the LONI MARATHA community persons i.e. Maharashtra (in Maharashtra state, primary language being Marathi).

As community
The shield in logo describes the whole Maratha community.
And LONI MARATHA font (in Marathi language and white color) is purposely placed inside the shield denotes that LONI MARATHA is sub-caste of Maratha caste or is community. {LONI MARATHA is community or considered sub-caste of Maratha caste. Hence LONI MARATHA is a small community or sub-caste and Maratha is the caste.}

Hinduism Saviors
White color is symbol of purity. White color of LONI MARATHA font, describes the purity of Hindu religion. Marathas, who are considered the saviors of Hindu religion, are highlighted here.

History of Marathas
Special calligraphic font of LONI MARATHA gives the imagination of Historic Maratha clans – Warriors.
LONI MARATHA font – Calligraphy description:
Our name LONI MARATHA is specially created by a professional Calligraphy artist, with special MINI FLAT WOODENSTICK BASED FREE HAND CALIGRAPHY. It is totally different from Hand Painting. Here, no hand painting is done. No brush, stencils or spray paints are used.
A flat wooden stick is dipped into color and the numerous strokes are prepared. Out of numerous strokes prepared, few selected strokes are clubbed to prepare the name LONI MARATHA in Marathi language.
This type of Calligraphy, is by far, the most difficult to achieve, as it requires a very skilled and fluent hand. It shows off the flat wooden stick strokes and you can see where the wooden stick was put on the paper and where it came off.
Each stroke is a piece of art within itself. It’s totally a creative & innovative artistic job.

 

Last Updated on Friday, 23 September 2011 04:04
 

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